J. Walter Thompson Launches Pangaea Global AI Network

WPP-owned marcoms group J. Walter Thompson (JWT) has launched an internal artificial intelligence solution called Pangaea, through which those in its network can ask questions and get answers from any of the firm's more than 12,000 employees around the world.

Built in partnership with sister agency Mirum and Swiss AI specialist Starmind, Pangaea combines neuroscience and AI development to help employees tap into the knowledge that exists within the JWT network. Employees can ask any question on a campaign, a client, a sales lead etc through the platform, and as others respond, Pangaea logs and rates the quality of the answers, learning who is best equipped to tackle certain questions and what existing answers offer the best solution. The platform is currently available to everyone in the J. Walter Thompson network via desktop or mobile device and is available in multiple languages.

Tamara Ingram (pictured), Worldwide CEO of J. Walter Thompson, comments: 'Pangaea is named after the supercontinent that once existed before the continents broke apart and became what we know them to be today. The solution is our way of bringing the world back together - removing the barriers of time and language - so that our global community is connected across cultures and disciplines, becoming more accessible to each other - and more collaborative - than ever before'.

Web site: www.jwt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.