Daily Research News Online

New White Paper from SSI - B2B Sample Trade-Offs and the Power of a Multi-Mode Approach

Most viewed items
in the last week...

  1.   * SSI Launches Suite of Self-Service MR Tools  
  2.   Microsoft Veteran Launches 'Envisioning' Consultancy  
  3.   GfK Names New AsiaPac and Southern European GMs  
  4.   Investment Drives Further Sales Growth at Nepa  
  5.   Healthcare Research Worldwide Expands US and UK Teams  
  6.   Funding for Automated Research Firm Wizer  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

Rakuten and Dentsu Launch Big Data and Insights Firm

July 26 2017
In Japan, eCommerce giant Rakuten has partnered with marcoms group Dentsu to establish a new company called Rakuten Data Marketing, combining their big data and mass media expertise and launching in October.

Makoto ArimaTokyo-based Rakuten Data Marketing will combine Rakuten Group's membership base and data with the Dentsu Group's data and insights relating to mass media and consumers, to develop personalized advertising products. It also plans to support the development of customer strategies for brands, and offer integrated media planning services beyond the digital field.

It will be led by Makoto Arima (pictured), who joins in the newly created position of Group Executive Vice President and Chief Revenue Officer (CRO). Arima previously held leadership roles at Google, Yahoo, Recruit, and most recently retargeting business Adroll, where he served as Executive Chairman, AdRoll KK and VP, AdRoll Global.

Web sites: https://global.rakuten.com and www.dentsu.com .