In London, healthcare sector MR and marketing services platform nuaxia has launched a Video Interviewing service, promising clients access both to its one million members, and any other individual in its profiled database of 5.5 million healthcare professionals.
The firm was set up last year by former Synovate UK CEO Peter Chopra (pictured), with a £1m seed round of funding. Chopra previously served as CEO of pharma services group P\S\L and its healthcare fieldwork services arm Medefield; before which he was a Partner at online community specialist Verve; and he led Synovate UK, having previously been the company's Chief Financial Officer.
The new service offers both short video response and longer video surveys, and will complement the self-service, multi-media, micros survey service launched in January, according to Chopra. He adds: 'nuaxia has received very positive responses to its video capabilities and so we are delighted to be able to extend our video services. Video represents 74% of all Internet traffic and this is forecast to rise to around 90% in the next few years; and 59% of executives would now rather watch a video than read text. We continue to see video gaining traction as the preferred medium for interaction and insights'.
Web site: www.nuaxia.com .