Loyalty and employee engagement specialist Maritz Motivation Solutions has appointed Drew Carter as President.
Part of the Maritz group, Motivation Solutions helps clients with employee engagement, consumer loyalty, sales incentive and channel loyalty programs; and provides rewards and fulfilment services.
Carter joins with more than twenty years of experience in senior advisory and executive roles, driving revenue growth using technology, strategy and analytics. Most recently, he spent six years as Managing Director at AlixPartners, where he co-founded the digital division. Earlier he held executive positions with analytics software provider Opera Solutions, where he managed strategic consulting engagements; with antivirus firm McAfee, where he led consumer products and the mobile security business line; and worked as a Manager at Capgemini Ernst & Young.
Group Chairman and CEO Steve Maritz says Carter is 'a skilled business leader with a long and successful career advising companies and implementing growth strategies to navigate disruption and change'. He adds: 'Drew's background in analytics, loyalty and sales growth makes him uniquely positioned to lead the business and enhance the solutions we provide clients'.
The division is online at www.maritzmotivation.com .