SPINS Expands US Insights Team

In the US, health and wellness consumer insights agency SPINS has appointed Patrick Kelly as Senior Vice President of Customer Solutions, while AJ Rivera joins as Principal of Global Enterprise Sales.

Established in 1995, SPINS provides market measurement information and insights on consumer trends in health and wellness. Kelly joins from Label Insight, where he served as Director of Client Development, generating new business opportunities with retail brands and manufacturers. Before this, he spent five years at consumer data firm dunnhumby, latterly as Associate Director. Rivera was previously VP of Programmatic Strategy and Sales at Nielsen Catalina Solutions, where he ran the digital data strategy and channel business for CPG.

In their new roles, Kelly is charged with delivering insights and solutions to SPIN's retail partners, and Rivera will work with CPG clients. CEO Tony Olson comments: 'Patrick Kelly and AJ Rivera each bring unique abilities to drive advanced, data-driven collaboration between brands and retailers to activate their shared customer with the transparency and product knowledge that customers demand. We continue to invest heavily in SPINS' clients and partners' shared success at retail'.

Web site: www.spins.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.