In the UK, Harris Interactive has launched PopUP Communities, powered by Toluna technology and offering quick and cost-effective insights.
Specific target audiences can be recruited and participating within hours, with projects evolving on the fly. PopUPs can be run for a few days, or up to several weeks, supporting initiatives from product, concept and communications development, to usage and attitude studies; and Harris staff will provide a managed service around research design, project management and reporting.
Pete Cooke (pictured), UK Head of Digital, comments: 'Clients increasingly come to us with urgent requests for qual and quant studies that require instant access to their target audience, the flexibility to participate and evolve as the study progresses, and access to real-time outputs. The combination of this new purpose-built platform, seamless access to our extensive global panel and sophisticated analysis tools provides the perfect solution and keeps the budget manageable'.
Web site: www.harris-interactive.co.uk .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.