AppCard Buys Loyalty Marketing Business ProLogic

In New York, personalized marketing and shopper analytics platform AppCard has acquired loyalty marketing specialist ProLogic Retail Services. Terms of the deal were not disclosed.

Delray Beach, FL-based ProLogic has been providing independent grocers with loyalty marketing solutions for more than twenty years. These allow users to capture and analyse information about their shoppers and deliver customized offers to drive shopper purchases. In addition, tools can be used to deliver promotions targeted at individual shoppers based on past purchases.

AppCard's machine learning technology will now be combined with ProLogic's expertise in the grocery market. Following the acquisition, AppCard will process approximately 500 million transactions per year and reach more than seventeen million households, representing one eighth of the US.

Ross Ely (pictured), President and CEO of ProLogic, comments: 'As the largest loyalty provider for independent grocers and a trusted partner to many of the best operators in the country, ProLogic is extremely pleased to be combining with AppCard. AppCard's technological strength coupled with ProLogic's knowledge and experience in the independent grocery industry will create a powerful industry player that delivers tremendous value to its customers'.

Web sites: www.appcard.com and www.prologicretail.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.