Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers.
Digital Content Ratings is a core component of Nielsen's multiplatform analysis framework, Total Audience Measurement, which provides daily measurement of audiences across digital content types including video and text, with metrics comparable to television. Nielsen says adding viewership of distributed content on three of the industry's largest digital platforms will allow publishers to demonstrate the breadth of their audience across all platforms, and showcase the various ways people watch their digital content.
Megan Clarken (pictured), President of Product Leadership at Nielsen, comments: 'The inclusion of video content distributed on Facebook, Hulu and YouTube in Nielsen Digital Content Ratings is a major accomplishment and part of our ongoing commitment to providing the industry with independent, comprehensive measurement of the evolving consumer landscape. Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better picture of today's media consumption, with comparable metrics'.
Web site: www.nielsen.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.