Central American Base for Atlanta's Geo Strategy

US-based market research and management consulting firm Geo Strategy Partners has opened an office in Managua, Nicaragua, expanding its B2B / Industrial market research offer and growth strategy capabilities.

Based in Atlanta, GA, the firm has expertise in market analysis and modeling, voice of the customer, competitive intelligence, brand awareness and perception, concept testing and middle-market M&A support. The new location was set up with help from the country's economic development agency PRONicaragua.

MD Mark Towery comments: 'Our talented Managua-based personnel extend our global capabilities with language skills and business knowhow to effectively support our clients' marketing and strategy needs in Latin America. While we have been doing research in the region for over ten years, having an operational platform in Nicaragua enhances our ability to not only help our global clients succeed in Latin markets, but also to empower local companies'. Insights Manager Katherine Zapata adds: 'Local companies ... know they can no longer rely on 'gut instinct' or personal relationships. They must take a professional and data-driven approach to understanding customers and analyzing markets'.

Web site: www.geostrategypartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.