YouAppi Launches Mobile User Experience Data Tool

San Francisco-based mobile marketing platform YouAppi has launched a new solution which uses artificial intelligence (AI) to provide insights into the mobile user experience.

The new '360 Degree Growth Marketing Platform' combines machine learning with the firm's proprietary predictive algorithms and cohort technology, to analyze the mobile content consumption patterns of more than two billion users. To do this, the solution evaluates 66 data parameters across 4,200 apps and mobile sites used by people in over 200 countries and territories.

Founder and CEO Moshe Vaknin comments: 'With the challenges around a crowded marketplace, shifting consumer preference and an ever-changing technology landscape, marketers need one comprehensive platform that delivers the acquisition, engagement and retention necessary to meet demanding KPIs. To date, YouAppi has driven more than 35 million app downloads of top tier brands around the world, and we do it with unparalleled transparency and safety'.

Web site: www.youappi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.