WPP-owned digital data collection specialist Lightspeed has rolled out its LifePoints mobile engagement app in the UK and Australia.
Officially launched in the US in June, LifePoints is fully integrated with Lightspeed's survey design and is available in both Apple and Google Play stores. The solution was developed to offer consumers an engaging, rewarding mobile community, while providing clients with dynamic campaign tracking, geo-specific and behavioural monitoring, quick polls, consumption diaries and video ethnographies.
Martin Filz (pictured), APAC CEO, comments: 'Most brands struggle to harmonize their marketing agenda with real time data. Speaking to consumers primarily through PC based surveys cannot continue. Mobile research offers massive opportunities to gain a competitive advantage. LifePoints is the best method to reach representative audiences and empowers our clients to optimize their marketing investments'.
Web site: www.lightspeedresearch.com .