Consensus Point Adds Hunnu Tool to ZappiStore

Prediction market research, analytics and software specialist Consensus Point has launched its Hunnu tool on ZappiStore's automated research platform.

The solution uses a prediction market algorithm to identify trends and consumer behavior, and forecast marketing and business outcomes. Clients can discover which ideas will create most impact, whether in early stage idea and concept analysis, creative or package testing.

Live now in the UK and US, the tool will be launching in twelve other countries by the end of the year. Brad Marsh (pictured), CEO at Consensus Point, comments: 'The Zappi partnership further accelerates our mission to make behavior based predictive insights available and affordable to any size business. Zappi's automation technology delivers results in a matter of hours at a budget that gives the collective voice of consumers a 'seat at the table' earlier and more often'.

Web sites: www.consensuspoint.com and www.zappistore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.