Nielsen Brandbank Opens First Content Studio in US

Nielsen Brandbank - which collects, manages and distributes FMCG product and brand image content - has launched its first full-service content studio in the US.

Acquired by Nielsen in 2015, Brandbank specializes in digital product content for eCommerce and mobile retail organizations. Clients are multi-channel retailers and FMCG suppliers in the grocery, health and beauty sectors, and the firm helps them create, optimise and distribute content for shopper marketing and category planning.

Through its new studio, based in Green bay, Wisconsin, the company will expand its tools and capabilities to the US market - offering mobile optimized imagery, in-store display data, and packaging data, captured in line. Complimentary services such as rich content management platforms, product scale icons and access to planogram content for product categories will also be available.

Ray D'Aprile (pictured), North American Commercial Director, comments: 'Having expanded to more than ten countries over the last five years, we are continuing our goal to enhance the online shopping experience globally, through the provision of rich and consistent product content. We are excited to launch our studio services into the US market and look forward to becoming the preeminent, cohesive content hub for US FMCG manufacturers'.

Web sites: www.nielsen.com and www.brandbank.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.