In the US, MR data quality and anti-fraud solutions specialist Imperium is to merge with online data quality provider TrueSample. Terms of the deal have not been disclosed.
Imperium offers a suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities; while TrueSample is used to screen out fake, duplicate, unengaged and unqualified survey respondents, and also identify survey design flaws. In 2013, TrueSample was sold to a group of investors led by Five Peaks Capital Management, by its former owner SurveyMonkey.
Following the merger, the two companies will operate as separate entities during an integration period led by Imperium founder and CEO Marshall Harrison. Commenting on the deal, Harrison says that under the Imperium brand, the solutions and strengths of both companies will be combined to meet the challenges of online fraud detection and identity verification.
Mark Menig, CEO of TrueSample, adds: 'After a successful spin-out from SurveyMonkey, we felt the time was right to join forces with Imperium. Once fully integrated, the combined company will have greater scale and additional resources to continue to innovate and meet the needs of our customers.'
Web sites: www.imperium.com and www.truesample.com .