Online panel and data collection specialist Netquest has hired former Research Now MD Marc Smaluhn for its newly created role of Managing Director, Europe.
Acquired by GfK last year, Barcelona-based Netquest provides access to an invitation-only online panel comprising more than a million consumers covering 26 countries. Smaluhn (pictured) joins with 25 years’ business experience. For more than a decade, he worked for digital data collection specialist Research Now as MD Continental Europe, serving as business leader for Benelux, German-speaking countries, Southern and Eastern Europe. Before this, he was MD of DoubleClick in Germany, prior to its acquisition by Google.
Netquest CEO and founder German Loewe comments: ‘Marc has an impressive background and successful track record in not only large-scale management, but market research as well. He shows a committed interest and dedication to the promotion of our most innovative service offering, behavioral data. I truly believe Marc has an incredible ability to lead Netquest as the leading provider of genuine data in the European market.’
Web site: www.netquest.com .