Heart+Mind Adds Consultants

Washington, DC-based research and consulting company Heart+Mind Strategies has hired Mallory Hoffman and Chris Gallup as new members of its Brand, System + Journey team.

Launched in 2010 by former Wirthlin Worldwide leaders, Heart+Mind uses a scientific approach to uncover how people think, feel and make decisions, and then helps clients apply these insights. Hoffman and Gallup join from senior roles at communications and PR firm Glover Park Group.

Earlier in her career, Hoffman was a spokesperson for the Consumer Financial Protection Bureau. In her new role as Senior Strategist, she will be responsible for guiding the incorporation of research findings into recommendations for clients.

Gallup worked at Field Research Corporation and Princeton Research Associates International. As Senior Solutions Director, he will help shape research programs for Heart+Mind's corporate, non-profit and association clients.

CEO and MD Dee Allsop comments: 'Increasingly, our clients are interested in the strategic implications of the research we do for them. As we include people like Mallory and Chris, who have deep consultative experience, we are better able to bridge the important gap between market intelligence and smart strategies'.

Web site: www.heartandmindstrategies.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.