Funds for Insights and Targeting Platform SpotRight

In the US, audience insights and targeting platform SpotRight has raised $6.75m through a combination of equity and debt funding, which it will use to expand product capabilities and drive its next phase of growth.

SpotRight's proprietary PersonaBuilder platform uses social media, digital, mobile and off-line data analytics to define audience personas which can be used to build data-driven audiences. These audiences can then be combined with consumer data and targeted across media-buying platforms such as FaceBook, Google and TheTradeDesk.

New funding has been led by TechOperators and Silicon Valley Bank, and brings the total raised to date to $21.02m. SpotRight CEO Tod Greer (pictured), who was previously SVP of Acxiom's data products and services, comments: 'SpotRight has a compelling proposition and the market has noticed. We make it extremely easy and affordable to understand customers and then create and target custom audiences, resulting in a unique programmatic connection between marketing planning and engagement: certainly a game-changing product for digital and social (media) campaigns'.

Web site: www.spotright.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.