Nielsen Rolls out Audience Activation Tools in Hong Kong

Nielsen has rolled out its Media Impact and Marketing Cloud in Hong Kong, to help marketers and media execs plan and activate audiences across multiple platforms.

Media Impact brings together consumer behavior information across TV, digital and print media data into one planning interface, to help clients predict the impact of their plans on sales and brand equity before committing investments. The Marketing Cloud delivers consumer data and analytics, in addition to a full-suite of applications including first-party data management, cross-platform media planning, marketing activation and real-time campaign analytics. Clients in Hong Kong will also have access to Nielsen's data management platform, artificial intelligence-powered segmentations, and data-as-a-service (DaaS), as well as integrations with more than 150 third-party media and marketing applications.

Broadcaster Television Broadcasts Limited (TVB) is the first client to use the new service. Cherry Lau (pictured), Senior Director, Media, Nielsen Hong Kong, comments: 'This relationship further reinforces the fact that Nielsen has a winning combination of data, analytics and advanced marketing technology for companies across industries. Nielsen's Total Audience framework will enable TVB to better demonstrate just how valuable its audience is and to stand out in a very competitive cross-media marketing environment'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.