Influence Marketing Firm WHOSAY Gets Physical

In New York, influence marketing company WHOSAY has launched a division focusing on shopper marketing campaigns at the time of purchase.

Founded in 2010, WHOSAY numbers Amazon, Comcast Ventures, CAA, Greylock and Tencent among its investors and says it has executed more than 300 influence marketing campaigns for 100 different brands, delivering in excess of 3 billion impressions.

WHOSAY Shopper will help brick-and-mortar stores spark sales through influencer marketing, and brands to stand out in-store and online. Account Directors Matt Sullivan and Joel Ponce join the new team, from Walmart 'Retailtainment' business Advantage Solutions and Simply Measured, Saatchi & Saatchi X respectively. Both will be based in Bentonville, AR.

WHOSAY founder and CEO Steve Ellis comments: 'Physical retail locations are a different beast than the digital world, and the code for helping drive sales in brick-and-mortar locations has yet to be cracked'. Mike Swart, the firm's Head of Shopper Marketing, adds: 'Never before has the Shopper Marketing community had access to the level of talent and production that WHOSAY is introducing. Our key differentiator is our ability to connect a custom branded social influence experience with e-commerce and in-store by crossing over to in-store signage, display, demo, celebrity appearances and retailtainment'.

Web site: www.whosay.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.