Funds for Data Firm Bluecore

Bluecore, which integrates customer and catalog data to help businesses target and personalise communications, has secured $35m in a Series C round of financing, and will invest in product development and accelerated delivery of services.

The round was led by Norwest Venture Partners with participation from existing investors Georgian Partners, FirstMark Capital and Felicis Ventures. Norwest Partner Scott Beechuk will join Bluecore's Board.

Co-founder and CEO Fayez Mohamood says the addition of Norwest to its existing investors creates 'a powerhouse team that has collectively backed some of the most successful eCommerce and retail brands, including Shopify, Jet.com, Casper and Pinterest'.

Beechuk says Bluecore has 'quickly become the market leader in retail decisioning and personalization', and comments: 'Retail is facing a massive transformation driven by the emergence of strong, data-driven competitors, and fundamental changes in consumer buying behaviors and expectations'.

Web site: www.bluecore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.