Brighton, UK-based social media intelligence Brandwatch has announced its first direct integration with Twitter Ads. Clients of its audience analytics product can upload 'fine-tuned' lists of Twitter users for highly targeted paid campaigns.
Marketers can search Brandwatch Audiences' live database of over 320 million active Twitter users, and build lists using keywords and other filters, and provide tailored content or target promotions. As one of Twitter's Official Partners, Brandwatch has complete access to its data streams and works with the microblogging leader to develop technology solutions.
Seth McGuire, co-GM of Twitter's Data Licensing & Solutions business, says Brandwatch 'continues to be a stellar partner, finding new and interesting uses for Twitter Data, including how to more effectively target audiences on our platform'.
As well as the Analytics product, Brandwatch offers the Vizia platform, which distributes visually-engaging content targeted to physical locations. The company has offices in New York, San Francisco, Berlin, Stuttgart, Paris and Singapore, and is online at www.brandwatch.com .