B2B Specialist Demandbase Upgrades ABM Offer

B2b marketing tech firm Demandbase has launched an upgraded Account-Based Marketing (ABM) Platform, which integrates targeting, engagement and conversion solutions.

Demandbase clients can build target accounts from CRM data by uploading a preexisting account lists, or using buyer intent signals based on learnings from 50 billion B2B interactions every month. Audiences can then be segmented by variables such as industry, size and location.

The new release includes an Artificial Intelligence (AI) layer to improve account identification rates, audience creation based on buyer intent signals, real-time web site personalisation based on interests and account identity, and account and individual-based insights to help sales teams close deals. It can also integrate CRM data and measure the performance of ABM programs based on pipeline and revenue; and integrates with more than 50 of the most popular third-party marketing technology tools to optimize them for ABM.

CEO Chris Golec comments: 'There are too many risks and technical barriers to overcome in trying to stitch together an ABM strategy using disparate technologies that don't use a common data model to follow and measure a business audience throughout the entire funnel and lifecycle. What's been missing from ABM technology is an integrated platform that makes it easier to implement, execute and grow your ABM efforts seamlessly'.

Web site: www.demandbase.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.