Cint and Narrative I/O in Data Deal

Insights exchange operator Cint has partnered with data commercialization platform Narrative I/O, to give clients access to 'self-declared' first-person data.

Through the deal, Narrative I/O clients will be able to purchase Cint's data comprising more than 40 million global consumers, with up to 300 data points per consumer. The combination will allow clients to validate their existing data sets and/or model consumer behavior. Nick Jordan, CEO of Narrative I/O, says the self-declared nature of Cint's data gives analysts, scientists, and data engineers what they need to produce 'amazing outcomes'.

Jake Wolff, Cint's EVP for The Americas, adds: 'With our data supporting predictive modeling in Narrative I/O's platform, our combined offering will serve immediate benefits to brands, advertisers and marketers. We see a wealth of potential in the future in a number of use cases using panel-based first party data. We will specifically create solutions to address more precise modeling, a critical challenge in today's data driven world'.

Web sites: www.cint.com and www.narrative.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.