BDRC Expands Client Services Team in Australia

Full-service provider BDRC has appointed Floyd McMillan as Client Services Director in its Sydney, Australia office.

London-headquartered BDRC, specialises in customer experience, market dynamics and brand health research, and works with clients across several sectors, including tourism, travel, transport, hotels and conferences, finance, media and telecoms. The firm expanded its presence in Asia Pacific in 2011, through the acquisition of a stake in Sydney-based Jones Donald Strategy Partners (JDSP).

McMillan (pictured) joins with more than twenty years' experience in international multi-sector marketing and market research. Most recently, he worked for pharmaceutical giant Pfizer as Business Analytics and Insight Lead for ANZ, prior to which, he was Chime Insight & Engagement Group's MD in Australia, and he worked for Edelman Intelligence as Head of Research and Insights for South Asia, the Middle East, and Africa. Earlier, he was Head of Advertising and Communications Research for Ipsos, and he held senior roles at Colmar Brunton, Kantar Millward Brown, MarketTools, and IRI Infoscan. He also worked client-side for Mars Confectionery, SmithKline Beecham and Mobil Oil.

Commenting on the appointment, Georgina Woodley, MD of BDRC Australia, said: 'Floyd's appointment complements a team of close knit senior researchers developing solutions for complex challenges within the financial services sector.'

Web site: www.bdrc.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.