Community and survey tech provider Toluna has launched a DIY tool called PowerPack, to help marketers understand the overall strengths and weaknesses of their package concepts - at a speed the firm claims is 'ten times faster' than traditional methods.
The new solution, a part of the firm's Automated Insights suite, gives clients feedback on package design concepts directly from the consumers most relevant to their brand. It features tools to test branding, product and ad concepts; gather insights on consumer attitudes and purchase behavior; and understand how consumers view the brand compared to competitors. In addition, it can test and rank new package concepts 'in minutes', with reporting and data visualization also available.
SVP, Digital Products Phil Ahad (pictured) comments: 'In today's hyper competitive marketplace, getting products to market is critical, but so is having those products in packages that grab attention and provide functional benefits to the end consumer. We designed PowerPack to provide marketers with the easiest way to validate what their target consumers like or dislike about a packaging concept well before valuable resources are spent on production and the products land on the shelf'.
Web site: www.toluna-group.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.