Social media analytics firm Socialbakers has launched an AI-powered performance prediction and optimization tool for Instagram, enabling marketers to identify and monitor their top-performing content, and understand how their competitors are investing their ad budget on the platform.
The tool predicts the interactions each Instagram post will receive, and gives users recommendations accordingly to enhance their campaigns. Marketers can view competitor activities and use this to adjust their own strategy and justify Instagram budgets. The tool also offers 'Instagram Insights', allowing marketers to measure the results and demonstrate the value of their campaign across all social media channels, in one place.
CEO Yuval Ben-Itzhak (pictured) comments: 'The relevance of content to your audience is the top priority when it comes to delivering maximized impact on social media. Publishing and promoting content on Instagram without knowing how it's resonating with your target audience means you can easily invest in the wrong content. Socialbakers is providing marketers with smart, data-driven recommendations to help them maximize their business impact on Instagram'.
Web site: www.socialbakers.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.