In New York, recently launched B2B marketing specialist Informa Engage has launched a service called Market Spotlights, providing insights on niche B2B audiences.
Part of business information and events group Informa, the new business opened in September to build on Penton Marketing Services, acquired by the Informa group in 2016. Last month, the company introduced a suite of account-based marketing (ABM) capabilities, using a global database of more than 30 million business decision makers and 1,000 plus data segments.
The new Market Spotlights subject matter sites have been developed to tap into Informa's brands and relationships with professionals, and capture engagement data. Two have already launched: the first to explore the manufacturing industry and to inform communities about manufacturing processes in today's world; and the second, dedicated to helping fleet owners tackle specific implementation and compliance issues.
Kate Spellman (pictured), President of Informa Engage, says combining her division's data and marketing services capabilities with the group's vertical market expertise allows it to identify business needs quickly, 'deploying turnkey opportunities for marketers to get in front of business buyers'.
Web site: www.informa.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.