Digital video ad solutions firm YuMe has launched a People-Based Marketing Suite, allowing cross-screen audience targeting, sequential messaging and attribution for US audiences.
Recently acquired by ad tech firm RhythmOne, YuMe has developed proprietary technology to reach data validated audiences on any connected TV or digital screen, with programmatic ad solutions. These incorporate data-driven audience insights to help advertisers reach and influence their most promising audiences.
The new suite has been developed to enable clients to create custom, screen-agnostic audiences, and target consumers using device identifiers across online, mobile, tablet, smart TV, and connected TV devices. Created through a partnership with mobile targeting and retargeting specialist Drawbridge, the suite taps into the latter's Connected Consumer Graph, which includes more than 1.3 billion consumers across more than 3.3 billion devices.
YuMe's Chief Revenue Officer Michael Hudes (pictured) comments: 'We are proud to introduce our new solution to help brands not only target and reach their consumers, but influence them with relevant messaging that builds upon interactions and prior messaging exposure. By including first-party, people-based data within our programmatic media buying technology, we expect to deliver higher performing branding campaigns for our clients who are retargeting and increasing engagement'.
Web site: www.yume.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.