Resonate Raises $8m Expansion Fund

In the US, consumer intelligence specialist Resonate has raised $8m in growth capital, which it will use to expand its sales efforts targeting B2C brand verticals, as well as agency partners.

The Reston, VA-based company maintains a pool of consumer data based on more than 200,000 long-form surveys, and earlier this year, expanded its data set to include questions about consumers' forthcoming life changes. The firm now offers a single source of in-depth proprietary profiles on more than 200 million US adult consumers.

The new funding round has been led by NYC-based private equity firm Argentum, with participation from existing investors Revolution Growth, Greycroft Partners and other private investors. It will also be used to further develop the firm's consumer intelligence platform; and to add new customer facing mobile and location-based analytics.

CEO and co-founder Bryan Gernert (pictured) comments: 'As brands battle to stay relevant to their customers, we've focused on using AI to accelerate 'time to insight' - the speed with which marketers can uncover the key insights that matter most, and to activate that understanding to find new customers and build brand loyalty with existing customers. We're leaving traditional custom research, syndicated insights, and siloed channel-specific marketing tools, that can only provide a static, episodic picture of customers, far behind'.

Web site: www.resonate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.