App Annie Hires AsiaPac MD

App store analytics firm App Annie has appointed Cindy Deng as Managing Director, Asia Pacific, based in Hong Kong.

App Annie is used by the developers of more than a million apps to track their performance. Its Store Intelligence product helps clients understand the app ecosystem; Audience Intelligence offers publishers in-depth analysis of app user demographics, related apps and sentiment data; and the firm also has its own internal Research & Analysis division. The Asia Pacific region currently accounts for more than 40% of the company's global business.

Deng (pictured) joins from audience planning, media execution and real-time analytics specialist Turn, where she served as MD, Asia Pacific. Prior to this, she spent nine years in a variety of roles at Yahoo! - latterly as Senior Sales Director, Korea, and earlier as Manager of International Operations. In her new role, Deng is responsible for customer-centric efforts and go-to-market strategy in the region.

Commenting on the appointment, CEO and co-founder Bertrand Schmitt said: 'I have known Cindy for a long time and I am excited to have her lead our rapidly growing Asia-Pacific business and partner with our executive team to drive the next phase of growth at App Annie. Drawing on her vast experience and leadership abilities will be key as we continue to scale and deepen our investment in a comprehensive solution - from our product suite and customer success to training and professional services'.

Web site: www.appannie.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.