Prague-based response:now, which provides AI-powered market research, has launched in the USA and appointed Dr. Frederick Barber as Managing Director of North America.
The company launched in Europe earlier this year, and already boasts Google, Mastercard, Raiffeisen Bank and Marks & Spencer as satisfied clients. The firm combines the expertise of experienced MR execs with process automation and AI, giving 'highly accurate, insightful' reports 'at a fraction of the cost and time of traditional offerings and with full service and expert support compared to DIY offerings'. Services include concept, package and image testing, customer satisfaction and loyalty, pricing research, and market analysis.
Barber, who takes responsibility for strategy, market development and client success in the US and Canada, is a seasoned market segmentation and enterprise predictive analytics exec. Prior to joining he worked as Chief Analytics Officer for content marketing agency MXM; and he has served on Client Advisory Boards for SPSS and Experian. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown and a Doctorate in Strategic Leadership from Regent University.
Web site: www.responsenow.io .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.