In the US, digital marketing and data management platform SRAX has expanded into the sports marketing sector with the launch of a suite of tools called SRAXfan, designed to help identify and target sports enthusiasts.
SRAX's machine-learning technology analyzes marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. The new SRAXfan tools have been developed to enable brands and agencies to connect with sports fans at home, in a stadium or other out-of-home, as well as at locations such as bars, restaurants, and universities during live sporting events. The solution features StadiumTRAX, which delivers location-targeted ads to mobile devices in and around stadia and other sports venues; and FanTRAX, which combines sports interest and behavior data to identify 'sports fanatics'. In addition, a tool called SportsViewTRAX reaches out-of-home sports followers.
CEO and Chairman Christopher Miglino (pictured) comments: 'SRAXfan is all about highly-targeted advertising to the right fan, at the right time when emotions are high. The solution represents the first in a series of category-specific tools for buy-side digital marketers'.
Web site: www.srax.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.