In the US, big data ad targeting firm Gravity4 has promoted Kamal Kaur to the role of Chief Executive and Chair, replacing Gurbaksh Chahal, who will now focus 100% of his time on philanthropic goals set through his not-for-profit Chahal Foundation.
Gravity4 collates customer experience data so marketers can target ads throughout the entire purchase journey; and its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The firm was set up in 2014 by controversial business leader Chahal, after he had been sacked from his role as CEO of social media ad targeting specialist RadiumOne. He will now focus on his foundation which strives to create awareness of social causes, provide university scholarships and mentorships, support disaster relief efforts, improve schools in third world countries, and build awareness to eradicate child trafficking.
Kamal (pictured), who previously served as President & COO of the company, takes over the role with more than twenty years of experience in the advertising ecosystem. She and Chahal co-founded online ad network BlueLithium, (acquired by Yahoo! in 2007 for $300m), and she also previously held executive roles at ClickAgents (acquired by ValueClick), Yahoo! and RadiumOne.
Commenting on Kamal's promotion, Kevin Huang, Gravity4 APAC MD and Board member, said: 'Kamal has been an entrepreneurial executive, whom I always looked up to. She has been at the forefront of innovation within advertising technology sector for the last two decades. I look forward to working closely with her as we enter an exciting growth period'.
Web site: www.gravity4.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.