Rupert Murdoch's media group News Corp has launched an audience targeting platform called News IQ, combining first-party data from across its media properties, with data science tools.
News Corp's properties include titles such as The Wall Street Journal, Barron's, realtor.com, MarketWatch, Dow Jones, New York Post and HarperCollins Publishers. News IQ boasts an audience of more than 140 million in the US and includes profiles for business leaders, entrepreneurs, in-market home buyers, high-net-worth individuals, luxury shoppers, millennial cord-cutters and more. The platform will also be able to combine advertisers' first-party data with News Corp data, to help build bespoke segments. It can also be used alongside the video ad platform and emotional targeting capabilities of its video ad tracking specialist firm Unruly, to provide a broader suite of solutions to advertisers.
Jesse Angelo (pictured), News Corp's Chief of Digital Advertising Solutions, comments: 'What distinguishes News IQ from various competitors is our ability to leverage News Corp's global resources to pair its world class custom content solutions with both consumer insights and scalable audiences in one end-to-end solution. This isn't about blasting consumers with ads they don't care about but intelligently engaging consumers and driving real results for our partners'.
Web site: www.newscorp.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.