Weber Shandwick Acquisitions Expand Data Offer

Communications group Weber Shandwick has expanded its data science, analytics, search and performance marketing capabilities with the acquisitions of digital marketing and tech firm Resolute Digital and data science and BI provider Bomoda. Terms were not disclosed.

New York-based Resolute offers web site analytics, search engine marketing, performance marketing, mobile and web design, and uses a data-first approach to audience intelligence, customer acquisition and brand engagement. Bomoda, also headquartered in New York, uses data collected from China's digital platforms, providing clients with insights delivered via a proprietary SaaS analytics application, as well as through custom reports targeted to specific market needs.

Andy Polansky, CEO of Interpublic-owned Weber Shandwick, comments: 'The importance of data and insights to create effective communications strategies continues to accelerate. Our focus is always on staying ahead of the pace of change. The leading-edge competencies that both Resolute Digital and Bomoda bring will allow Weber Shandwick to continue to innovate around the data and technology solutions that our clients need'.

Web sites: www.webershandwick.com , www.resolute.com and www.bomoda.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.