Digital data collection specialist Research Now has announced a social media data partnership with customer intelligence platform FullContact, to deliver '360-degree' person, customer, and relationship insights.
FullContact's suite of apps and APIs are used to convert 'partial identities' gathered from social media networks, into complete profiles which can be used to connect with prospects, capture audience insights and enhance customer experiences. According to the firms, the partnership will see social media data appended to survey data, or incorporated into sample, to drive 'fresh thinking' about potential customers and prospects, and help optimize marketing strategies through better understanding of lifecycles based on demographic, social media and brand engagement.
Mark Canada, Director of Enterprise Solutions at FullContact, says linking the data will provide new insights about consumer profiles. Mayer Danzig, Research Now's SVP of Product Management, adds: 'Integrating social media data with survey data enables our clients to develop richer insights on what drives consumer thinking and behavior, allowing them to make more informed business decisions'.
Web sites: www.researchnow.com and www.fullcontact.com .