US-based programmatic advertising and social media influencer marketing specialist engage:BDR has been listed on the Australian Securities Exchange (ASX), following its recent IPO.
Founded in 2009, the firm offers proprietary programmatic technology to manage Internet video and display advertising for ad agencies, as well as the web sites that display those ads. In addition, its 'IconicReach' self-serve Instagram influencer marketing product matches influencers to advertisers' needs, factoring in variables such as budget, vertical and post frequency. Users can find and collaborate with hyper-engaged audiences on specific marketing campaigns.
The firm's recent IPO was heavily oversubscribed, and raised $10m after scaling back. On list day, engage:BDR is expected to have an IPO market capitalisation of $50m, which is committed to a range of growth initiatives.
Reasons to launch on the ASX included the company's Australasian expansion plans, and interest from local investors. CEO and co-founder Ted Dhanik (pictured) comments: 'The founders willingly entered into voluntary stock escrow arrangements in relation to all their shares to demonstrate to investors that they are committed to the long-term growth of our business. The IPO provides us with capital to help drive our next stage of growth in a very high growth market'.
Web site: www.engagebdr.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.