Senior Changes for MetrixLab in The Netherlands

Netherlands-based online research and marketing analytics specialist MetrixLab has appointed Eric Lammerts van Bueren as MD for the Netherlands, replacing Jolique Weelink who has moved to a global client-facing position. Both remain based in Rotterdam.

Part of Japanese company the Macromill Group, MetrixLab integrates multiple data sources to offer insights at scale and speed, in areas including product innovation, brand engagement and customer value; and has clients in more than ninety countries.

Jolique has been at MetrixLab for eleven years and has been Netherlands MD for the past five. She will now manage global client pitches, as well as focusing more on development of the company's brand philosophy, bringing its brand measurement tools together into a single framework.

Lammerts van Bueren, who has already worked closely with Weelink, has spent the last five years as a Global Account Director at the firm, with responsibility for managing large and complex clients, He reports to Jan Willem Gerritsen, Executive Officer, who says of the changes: 'With his unique skill set and leadership qualities, I have every confidence in Eric's ability to lead our Netherlands office, our first and currently our biggest commercial office in terms of team members'. Of Weelink, he comments: 'I know she will bring her expertise, vision and client-centric philosophy to her new global role, which will be of benefit of our entire client base'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.