Programmatic sampling firm P2Sample has launched White Label and Private Label Panels, for clients looking to create their own research communities or monetize traffic and audiences.
P2Sample has an active member panel of 30+ million members worldwide, and uses proprietary software to optimize respondent experience and engagement, along with AI to combat fraud. The new White and Private Label Panels use the same platform available to clients to generate deep profiles and maximize respondent engagement. The firm says they are fast - panels can be up and running in as little as 24 hours with no up-front risk or additional cost; and flexible, with customisable business model and revenue sharing. Users can consult the expertise of P2Sample's team for free, in order to maximize user satisfaction, participation and earnings.
CEO Mathijs de Jong (pictured) says of the launch: 'We started our business as a rewards community over ten years ago, so this approach is in our DNA and brings us back to our roots. Our clients will benefit from having seamless, custom interactions with their audiences, while being backed by our depth of experience in the sample space as well as our investments in the latest technology like automation, artificial intelligence and machine learning'.
VP of Business Development Stephen Orebaugh says clients get 'the potential for immediate earnings while providing users a rewarding experience. Above all, we put our own skin in the game to make sure users are actively engaged and will continue to help clients monitor and optimize for no additional charge'.
The company, which hired former Ipsos and NPD Group exec JD Deitch as Chief Revenue Officer in October, is on the web at www.p2sample.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.