Malaysian boutique MR agency Green Zebras has appointed Jade Vito as Research Director, while Diyana Shazalli joins as Senior Research Associate.
Launched in 2014 by MR veterans Yazid Jamian and Steve Murphy, Green Zebras combines traditional and new research methodologies for new product and service development, brand positioning, ad effectiveness, customer engagement, community panels and social media strategy. In addition, it works collaboratively with a partner network of research companies, including Vision Critical; Globe Runner; Commetric; BuzzBack; Discovery Research / The Thinking Shed; Faster Horses; Luma; TapestryWorks; and Gordon & McCallum. The firm made sales of $1.1m for the first six months of its most recent financial year, and says it expects this to grow to $1.8m by the end of the year.
Vito joins from Nielsen Malaysia, where she was Senior Research Manager, Consumer Insights (Qualitative). Prior to this, she spent nearly six years at Kantar TNS as Research Manager, and worked as an SRE at the Philippine Survey and Research Center. Shazalli. Earlier, she worked as a Client Service Executive in Nielsen Malaysia's Qualitative department.
Commenting on the appointments, Murphy said: 'We are really pleased to welcome both Jade and Diyana to Green Zebras at this exciting time. They have both hit the ground running and are already a key part of the Green Zebras team'.
Web Site: www.greenzebras.net .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.