Dubai-based marketing technology company Clicksco has launched an SaaS-based audience tool called Carbon, helping agencies and advertisers use audience data for personalization.
Headquartered in Dubai's Media City, Clicksco employs more than 200 people in nine countries including the UK and the US. Carbon is built on the firm's own data management platform of more than a billion customer profiles, and uses machine learning and artificial intelligence to better understand consumers' behaviour and intent. Users can view their audience profiles to uncover the interests and behaviour of individual consumers or wider trends, and can use the tool to deliver personalized content.
Pete Danks (pictured), divisional CEO of Carbon, comments: 'Everyone has data, talks about customers and audiences but very few businesses are consistently turning that data into profit. Carbon allows advertisers and agencies to leverage and augment their audience data to extract the most profitable outcomes, through innovative profiling, segmentation, personalisation and data monetisation. Brands can also reach audiences at scale while still treating consumers as individuals by tailoring unique online journeys for every visitor from the moment they search to the moment they purchase, through to the moment they become valued customers'.
Web site: www.clicksco.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.