In London, Cello Health has launched a business called Cello Health Logic, which will offer social media analytics to its pharmaceutical and healthcare clients.
The new business, spun off from Cello Health Insight's digital division, will combine analytics technology with human understanding and industry expertise, integrating data sources including validated views of healthcare professionals with data from consumer social media channels. Cello Health Logic will be led by Damian Eade (pictured), who was previously Global Head of Digital at Cello Health Insight.
Jane Shirley, CEO, Cello Health, comments: 'Last year our digital division delivered a record number of social media insight projects, including work for seven of the world's top twenty pharma companies. Over the course of these projects, it became increasingly evident that there is an appetite for social media insights, and more so, an appetite to be able to translate this conversational data to clear actions to drive healthcare brand strategy'.
Web site: www.cellohealthlogic.com .