Fullscreen Launches TBH Millennials Panel

Media network and marketing services company Fullscreen has launched TBH (To Be Honest), a proprietary panel of 'social-first' millennials, promising marketers access to an audience of 18-34 year-olds to measure sentiment and preferences, test campaigns and gain other insights.

Fullscreen's offer includes creative, tools, services, and consultation to YouTube content creators and brands. Its branded content and Fullscreen Video Network help major brands to understand and engage youth audiences on social media platforms.

The new TBH panel has around 3,000 opt-in respondents, screened by age (18-34) and profiled based on location, interests, and media consumption. Members can get involved in polls, discussions and journal entries on the TBH web site and earn points and prizes. Fullscreen says TBH can be used for custom market research and ongoing trend tracking, including the testing of upcoming campaigns and content, and to understand what impact influencers have in areas such as awareness, trust and purchasing power. The firm will also conduct its own 'deep dives' into beauty, retail and travel verticals, and research on the effectiveness of experiential and social commerce marketing.

'TBH will allow brands to get a deeper understanding of the audiences they are targeting, to create strategic campaigns that maximize ROI' comments Sara Grimaldi, the firm's Senior Director of Measurement & Insights, who previously spent thirteen years at ESPN. She adds: 'With Fullscreen's custom research offering, we're able to gain nearly instant insights at various investment levels to be leveraged by both our internal teams and external brand clients'.

The firm has offices in Los Angeles, New York, Chicago and Atlanta and is online at www.fullscreenmedia.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.