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YouGov's SMG Insight Adds Two to US Team

March 7 2018

In the US, YouGov's sports and sponsorship specialist SMG Insight has hired former Repucom / Nielsen Sports execs Georgie Webb and Victor Gras. Webb joins as Senior Account Director in San Francisco, while Gras joins the New York office as Senior Director of Market Intelligence.

Georgie Webb and Victor GrasSMG Insight was launched by former Comperio Research VP Frank Saez in 2010, and later the same year, YouGov acquired a stake in the business. Webb joins from Nielsen Sports, where she served as Senior Account Director for the past nearly two years. Before this, she worked for Repucom as Senior Product Manager and then Senior Account Director. To date, she has worked with many high-profile brands across the auto, tech, apparel, logistics and tourism industries, helping them to justify and optimize their sponsorship investments.

Gras also joins from Nielsen, where he led market intelligence activities across all US verticals, working with brands, rights holders and agency clients and leading global sponsorship database Sponsorglobe for North America. Before this, he was Repucom's Senior Manager, Market Intelligence, and he led sponsorship research for the New York Runners.

Commenting on the new hires, Tracy Schoenadel, SVP, Managing Director of Sports, North America, said: 'SMG Insight has grown very quickly in the US over the past twelve months. These are two exceptional hires that will add to a team that already thinks outside the box for client solutions. We've expanded our services in media and consumer research and Georgie will support our client servicing in those areas. Meantime, Victor will help us to roll out two groundbreaking tracker products in the shape of SportsIndex and FanIndex'.

Web site: www.smg-insight.com .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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