Kantar Media has launched what it calls a 'first-of-its-kind' competitive intelligence tool, to monitor and optimize paid search performance for eCommerce sites.
The new eCommerce Search Ad Insight tool, which is currently available for monitoring Sponsored Ads on Amazon.com in the US, allows advertisers to view both their competitors' and their own campaign performance at the keyword level. Advertisers will also be able to identify keyword opportunities for driving traffic and sales, based on both gaps in their campaigns and keyword search volume, showing advertisers the products shoppers are most often searching for.
Manish Bhatia (pictured), North American CEO, explains: 'To optimize their Amazon campaigns and maximize results, our clients need the same level of insights on advertising activity on Amazon as they currently get for other advertising platforms from Kantar Media. eCommerce Search Ad Insight will fill in the blanks for search advertisers and provide them with competitive insights to understand what their competitors are doing, how their campaigns are performing in comparison, and where they will need to make changes to improve performance'.
Web site: www.kantarmedia.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.