Hanley Wood Launches M3 Innovation Lab

In the US, construction industry analyst and marketing services company Hanley Wood has launched the 'M3 Innovation Lab', which aims to help clients bring new data, digital solutions and products to market.

Hanley Wood offers a range of business intelligence and data driven services for the residential, commercial design and construction industries. The new M3 Innovation Lab comprises a team of experts from the company's three business platforms Metrostudy, Media and Marketing (M3), enabled by proprietary data from its Construction Industry Database. This team will collaborate on the development of solutions and products to address industry issues such as labor shortages and training, while focusing on mobile-first technologies, data-driven content strategies and big data personalization.

CEO Peter Goldstone (pictured) comments: 'The M3 Innovation Lab will reshape the way our customers go to market with innovative ideas and products required to meet today's modern business challenges. Our unparalleled reach across all the industry's segments combined with data intelligence from our Construction Industry Database puts us at the forefront of providing innovative solutions to address key market issues facing our audiences and customers today'.

Web site: www.hanleywood.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.