MRSS Opens Social Media Insights Practice

In India, Majestic Research Group has opened a Social Media Insights practice, and appointed Priyanko Sinha as 'Client Servicing Director - Social Insights'.

Founded in 1992, the group specialises in multi-country studies, and offers access to focus group suites across major cities in India, Asia and the Middle East; along with eye tracking, usability testing and perception analyser services. It also acts as a social media consultant, helping brands identify their strategic strengths and weaknesses, measure brand health and track marketing campaigns.

Privanko (pictured) joins from market intelligence and content services provider Netscribes, where he served as Senior Manager - Online Reputation Management & Social Media Intelligence; and before this he worked for WPP-owned digital agency Mirum (previously called Social Wavelength) as Manager of Online Reputation Management. Earlier, he held operational roles at Krypsis Technologies, Great Media Technologies, Aegis, Cramster.com and GENPACT.

Commenting on the new practice Raj Sharma, Chairman of MRSS India, said: 'This space was ignored by most market research firms and digital agencies were providing these services. However, this falls under the realm of the marketing researcher and therefore we are glad that we now have developed specific skill sets and capabilities to provide these services to both our existing and new clients'.

Web site: www.mrssindia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.