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Infosys Buys Insight-Focused Ad Agency

April 16 2018

Technology services and consulting group Infosys has agreed to acquire WONGDOODY, a US-based ad and marketing agency with a strong focus on insight and consumer experience.

Scott SorokinPublicly-traded Infosys, which employs more than 200,000 'relentless innovators' and had revenues of more than $10.9bn in its FY 18, says the buy will strengthen its creative, branding and customer experience capabilities. The group is focused on strategies for digital transformation, with services ranging from engineering to application development, knowledge management and BPO. WONGDOODY, which was founded in 1993 and has studios in Seattle and Los Angeles, works on integrated and omni-channel marketing campaigns and has expertise in connecting digital experiences to physical in-store experiences, as well as the use of analytics for tailored content creation. Key sectors include telecoms, consumer electronics, healthcare and CPG.

WONGDOODY CEO Ben Wiener comments: 'As our clients grapple with the implications of digital disruption for their brands and customers, joining Infosys gives us instant scale and expertise to leverage data and user experience insights to build brand platforms for the future. This is a unique marriage of digital strategy, creative and technology talents to build the agency model that modern CMOs are demanding'. Scott Sorokin (pictured), Global Head of Infosys Digital, says the new arrival is 'a stellar addition to the Infosys Digital family', whose 'creative excellence and reputation of driving engaging digital customer experiences that operate at the intersection of advertising, retail, technology, and design precedes them'.

WONGDOODY will be added to Infosys' growing, connected network of Digital Studios. Other recent acquisitions include London-based London-based digital design and customer experience Brilliant Basics.

The latest acquisition is expected to close during the first quarter of fiscal 2019, subject to customary closing conditions.

Web sites: www.wongdoody.com and www.infosys.com .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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