Los Angeles-based MR and community intelligence specialist Fuel Cycle has launched a solution bringing multiple insights tools together into a single platform for corporate researchers.
Fuel Cycle, which used to be known as Passenger, provides a range of services from discussion boards and live chat facilities to gamification and rewards management. Its new Fuel Cycle Exchange (FCX) allows clients to centralize their research activities on a single platform to support product development, shopper insights, customer experience, pricing and other marketing initiatives.
Rick Kelly (pictured), VP of Product & Research, explains: 'FCX solves the problems many insights professionals face, including disconnected data, vendor fragmentation, and the rapid evolution of customer insights methods. The solution addresses these enterprise challenges, enabling the corporate researchers of today to gather critical insights in a unified platform, while simultaneously enabling our partners - solutions providers like SurveyGizmo, Lucid, and Voxpopme, among others - to extend their growth'.
Web site: www.fuelcycle.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.