In Cambridge, Massachusetts, research organisation The Reputation Institute has appointed Kylie Wright-Ford as Chief Executive Officer, following the launch of a new global product portfolio and expansion into the Asia Pacific region.
Founded in 1997, the institute offers research-based reputation consulting and advisory to companies around the world. Its management tool RepTrak is used for analysing the reputations of companies and institutions, and feeds into a Global RepTrak 100 study of corporate reputations, as well as Country RepTrak and City RepTrak studies for particular geographies.
Wright-Ford (pictured) joins after serving as Chief Operating and Strategy Officer for World 50, a company that manages private peer communities. Before this, she was part of the leadership team at New York-based professional learning platform Gerson Lehrman Group (GLG) for seven years. In addition, Wright-Ford is the co-author of a book about leadership in the fourth industrial revolution, The Leadership Mind Switch, and lived and worked in Australia and the UK before coming to the US.
In her new role, she replaces interim CEO Tyler Newton, Chairman of the Board of Directors and partner with Catalyst Investors, who took up the position following the departure of former CEO Jamie Bedard. Newton comments: 'We have significantly expanded our global presence to eleven offices, invested in proprietary technology and firmly established ourselves as the authority on reputation. With Kylie coming on board to lead this great team, we are well-positioned to capitalize on the huge upside potential for this business'.
Web site: www.reputationinstitute.com .